I have spent the past 8+ years in higher education teaching courses in Business, Marketing & Communications. I currently teach the required Professional Communications course at the University of South Carolina.
Before my academia career, I spent 25+ years as an entrepreneurial, internationally-focused Marketing Executive successfully creating and orchestrating marketing campaigns & global events that reached target audiences and achieved ROI objectives. I led Westfield Shopping Center's California marketing & events program for 6 years, where I developed strategic partnerships and events to kept center traffic and sales levels on par with pre-recession levels. Throughout my 20-year career, I have delivered a wide-range of projects from small and exclusive events to large scale marketing campaigns in both domestic and international environments.
Along with a graduate degree in International Marketing, I have had exposure to many industries including Healthcare, IT, Oil & Gas, and Retail; using my education and experience I have developed an ability to quickly ascertain corporate objectives, identify potential hurdles, and design effective methodologies that maximize market penetration. As a result of working in many foreign countries where English is not the first language, I possesses superior communication skills and have become a dynamic team builder.