Zanne Augur
Professional Communications University of South Carolina
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About Me

I have spent the past 8+ years in higher education teaching courses in Business, Marketing & Communications.  I currently teach the required Professional Communications course at the University of South Carolina.  
Before my academia career, I spent 25+ years as an entrepreneurial, internationally-focused Marketing Executive successfully creating and orchestrating marketing campaigns & global events that reached target audiences and achieved ROI objectives.  I led Westfield Shopping Center's California marketing & events program for 6 years, where I developed strategic partnerships and events to kept center traffic and sales levels on par with pre-recession levels. Throughout my 20-year career, I have delivered a wide-range of projects from small and exclusive events to large scale marketing campaigns in both domestic and international environments. 
Along with a graduate degree in International Marketing, I have had exposure to many industries including Healthcare, IT, Oil & Gas, and Retail; using my education and experience I have  developed an ability to quickly ascertain corporate objectives, identify potential hurdles, and design effective methodologies that maximize market penetration. As a result of working in many foreign countries where English is not the first language, I  possesses superior communication skills and have become a dynamic team builder.

Master - 2001

International Business

University of South Carolina

(BA) Bachelor of Arts - 1991


Washington University in St. Louis

Teaching History
Professional Communications
University of South Carolina

Aug 2021 - Current

Teach five sections (in-person and online) of college-wide required Professional Communications.  The course focuses on developing writing skills via weekly writing and strengthening critical thinking skills via Wall Street Journal assignments.

Business, Marketing, Management, Hospitality

Aug 2018 - May 2021

Fulltime professor in charge of the Business Department.  Taught a variety of courses including different levels of Business, International Business, Marketing, Management, Professional Communications and Hospitality.

Business, Marketing
Goldenwest Community College

Jan 2015 - Aug 2018

Adjunct Professor teaching three courses: Introduction to Business, Introduction to Marketing and Introduction to Digital Marketing.

Areas of Specialization
Marketing International Business Business Communications